Triad Stage

Triad Stage meets $50,000 challenge match

January 11, 2019

Greensboro, N.C. – Triad Stage announced today that they’ve met the $50,000 challenge gift from long-time supporters Lynne & Glenn Ogden.  The gift was the kickoff to the professional nonprofit theater’s Play Your Part Challenge to deepen its donor base and raise $250,000 in new or increased gifts of support before June 30, 2019.

So far the Play Your Part Challenge has raised $110,310 in new and increased gifts from 167 donors, growing the theater’s overall donor base to 851 on its way to the campaign goal of 1,000 donors.

“This is an incredible demonstration of the community’s support for Triad Stage,” said Founding Managing Director Richard Whittington.  “Over half the new or increased gifts we’ve received were under $100, showing that small acts of generosity can add up to a big impact.”

The theater is already beginning to put those funds to work to replace a failed rooftop HVAC unit serving its administrative offices. The current total includes a gift from Brady Services to support the replacement of the HVAC unit. In addition to facilities support, the campaign will support the theater’s MainStage productions and expanding Learning program, which will launch registration for its second annual summer camp this week.

Triad Stage will announce its 19th Season of live professional theater in February.

The successful completion of the match comes as the theater prepares for the first production of the spring, the North Carolina premiere of Elyzabeth Gregory Wilder’s White Lightning. The show is the whirlwind story of a young veteran struggling to make a better life for himself in the South, who finds freedom and danger racing and running moonshine. The show runs January 27 through February 17 at The Pyrle Theater in downtown Greensboro. Tickets are now on sale.

Triad Stage still needs to raise an additional $139,690 and engage 149 more donors in order to reach the Play Your Part Challenge goals of $250,000 and 1,000 donors by June 30, 2019. Tax-deductible donations may be made online at, by calling the Development Department at (336) 274-0067 x201, or by mail or in person at 232 S. Elm Street, Greensboro, NC 27401.


With an annual operating budget of $2.4 million, Triad Stage is the largest independent producing arts organization in the region.  Each year the 501(c)(3) not-for-profit professional theater raises $1.2 million in tax-deductible gifts from over 850 individuals, foundations and corporations to support its work and maintain the two facilities the not-for-profit owns. 

Celebrating its 18th Season of locally produced original productions, Triad Stage is a professional 501(c)(3) not-for-profit regional theater company based in downtown Greensboro and downtown Winston-Salem.  Over the years, Triad Stage has brought to life 133 productions (including 24 world premieres) created in the Piedmont Triad of North Carolina using the best of local and national talent.  The theater has sold more than 600,000 tickets and driven economic revitalization of our communities. With a strong base of support of more than 2,500 Season Passholders and more than 700 donors, Triad Stage continues to tackle difficult issues, embrace artistic innovation and foster community dialogue with our productions and learning programs.

The development of new, regionally specific work has been at the heart of our artistic vision to foster a unique Southern voice. To that end Founding Artistic Director Preston Lane has written and directed nine new Appalachian plays, five of which explore the Southern experience in the fictional NC town of Hawboro.

Mission Statement
Guided by our core values of excellence, artistic risk, imagination, community, learning, inclusion, collaboration, rejuvenation, partnerships, fostering a unique Southern voice and playing a leading role in the North Carolina arts community; Triad Stage strengthens community, provokes dialogue and entertains audiences. From classics to world premieres, we invest in innovative theatricality, creating an artistic home not only for our artists, but also for our communities.